Business Story Telling

Purpose

A day and a half of creative, interactive, practical and engaging exercises with tutor-led discussion, guidance and critique. This course is designed to build skills and confidence in storytelling: for inspiring, motivating and leading change; for illustrating your business messages with relevance and passion; and for crafting narratives to sell ideas, products and services.

Objectives

At the end of the course participants will be able to:

• Create constructive stories for use in marketing, sales and stakeholder engagement
• Recognise and apply a compelling story structure for influencing others
• Embed their story with vivid sensory detail to capture attention and emotion
• Steer their audience towards mutually desired outcomes
• Match the commitment they seek to future goals with genuine team motivation
• Re-frame past experiences to maximise their learning value
• Bring data to life and move values to action by highlighting human experience

Duration

One and a half days, separated by a two week practice gap. Registration and refreshments from 8.30 a.m. for 9.00 start. Day One closes at 4.30 p.m.; Day Two closes at 1.00 p.m.

Agenda

Day One (includes morning and afternoon refreshments with group lunch)

• Are you sitting comfortably?
• The storytelling tradition and why it works in business
• Lessons from ‘The Hero’s Journey’
• Archetypes and Characters
• Motivation for the journey
• Embracing conflict and consequence
• Story as a medium for change management
• Story as a brand narrative
• Story as a presentation tool

Agree individual learning and practice plans in preparation for next session

Day Two (includes morning refreshments)

• Progress and Review
• Using metaphor for influence and education
• The Trinity of Influence: Ethos, Logos & Pathos
• Paths to the future: Dream, Challenge and Vision

Price

£350 plus VAT per person